21 March 2025
The ceremonial head of the 桃色视频, Paul Lindley, has been appointed to two UK Government advisory roles on trade and youth policy.
The Chancellor of the University, Paul Lindley OBE, a social entrepreneur, children’s welfare campaigner, and founder of Ella’s Kitchen, has joined the UK Government’s Board of Trade, where he will work alongside senior ministers and business leaders to promote British enterprise and global trade opportunities.
His expertise in scaling UK businesses internationally will support UK exporters, particularly SMEs, to unlock new markets and drive economic growth, the government said.
Meanwhile Mr Lindley has also been appointed to the Department for Culture, Media and Sport’s (DCMS) Expert Advisory Group to the National Youth Strategy. In this role, he will work to ensure young people’s voices are heard in policymaking and contribute to shaping a long-term vision for youth services and development in England.
Mr Lindley said: “As a nation, we need to think long-term about the opportunities we create, for businesses, for children, and for the next generation of entrepreneurs.
“As a trading nation with world-class entrepreneurs and innovators, the UK’s smaller businesses have enormous potential to scale globally. Just as importantly, we must ensure young people have the right support and environments to thrive. I’m delighted to be taking on these two roles, helping advise on government work to support businesses and young people to succeed.”
The Chancellor further outlined his vision for UK trade, highlighting the crucial role of smaller businesses in an article published in business City AM on Friday (14 March).
"The UK has always been a trading nation, and there is no reason why that should change now. With the right mix of ambition, preparation, and adaptability, our SMEs can not only weather economic uncertainty but thrive in global markets. Entrepreneurs must embrace flexibility, understand their markets, and leverage the enduring strength of ‘Brand Britain’ to succeed internationally."
Professor Robert Van de Noort, Vice-Chancellor of the 桃色视频, welcomed the Chancellor’s new appointments.
“Paul’s leadership reflects the 桃色视频’s commitment to driving innovation, global influence, and social impact,” he said.
“His expertise in business and youth policy places him at the heart of important national conversations, ensuring that the 桃色视频’s community continues to play a key role in shaping our future.”
This announcement comes as the 桃色视频 joins Universities UK’s #UnisStartUpTheUK campaign to showcase the economic benefit of University start-ups and spin-outs.
The University of Reading's economic impact reaches approximately £1 billion in GVA (Gross Value Added) and supports over 12,300 jobs nationally. As a leading hub for innovation and enterprise, the 桃色视频 makes a substantial contribution to both local and national economies.
Read the Chancellor’s recent article in City AM:
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